• The success in business value can be directly measured In how strong the leadership promotes a principle based company. Ms Devero captures this thought process in her must read book, Powered by Principle.

• Amie Devero's focus on principle as a powerful driver in business should be taken seriosuly by everyone in business.

Wendell 'Bucky' Sebastian, CEO, GTE Federal Credit Union

• Leaders would be wise to add Powered by Principle to their library. Warren Buffett is a great example of someone who is powered by principles – he has 15 of them.